Privacy Policy

1. Introduction

PanelShot ("we," "us," or "our") operates the PanelShot platform, an AI-powered synthetic focus group service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

2. Information We Collect

Account Information

When you create an account we collect your name, email address, and authentication credentials. If you subscribe to a paid plan we also collect billing information through our payment processor.

Content You Provide

When you create a run you may provide URLs, uploaded files, or other content for evaluation. We capture screenshots and extract text from the targets you submit.

Usage Data

We automatically collect information about how you interact with our services, including pages visited, features used, timestamps, browser type, and device information.

Cookies & Similar Technologies

We use essential cookies to maintain your session and preferences. We may also use analytics cookies to understand how our service is used. You can control cookie preferences through your browser settings.

3. How We Use Your Information

• Provide, operate, and maintain our services
• Process your runs and generate persona evaluations
• Process payments and manage your subscription
• Send transactional communications (run completion, account alerts)
• Improve and develop new features
• Detect, prevent, and address technical issues or abuse
• Comply with legal obligations

4. AI Processing & Your Data

PanelShot uses third-party AI models (including Anthropic's Claude) to generate synthetic personas and evaluations. Content you submit for evaluation is sent to these AI providers for processing.

• We never use your content to train AI models.
• AI providers process your data under strict data processing agreements.
• Evaluation data is retained for the duration of your plan's retention period and can be deleted by you at any time.

5. Data Sharing & Disclosure

We do not sell your personal information. We may share data with:

• Service providers — hosting, payment processing, AI inference, and analytics partners who assist in operating our platform
• Legal compliance — when required by law, regulation, or legal process
• Business transfers — in connection with a merger, acquisition, or sale of assets

6. Data Security

We implement industry-standard security measures including encryption in transit (TLS) and at rest, access controls, and regular security assessments. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

Run data (screenshots, evaluations, persona responses) is retained according to your plan's retention period. You can delete individual runs at any time. Account information is retained for as long as your account is active and for a reasonable period afterward for legal and operational purposes.

8. Your Rights

Depending on your jurisdiction you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict certain processing
• Data portability
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at [email protected].

9. International Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

10. Children's Privacy

PanelShot is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of PanelShot after changes constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at [email protected].